Bamburi Rugby Super Series

The Challenge
Now in its 9th year, the Bamburi Rugby Super Series tournament had grown both in stature and in popularity. Yet the communication had become stale and placid. Bamburi Cement asked is to create new communication for the 2011 & 2012 tournaments that would reflect the growing importance and stature of the Super Series.

Our Idea
We developed a high-impact visual campaign that looked both trendy while speaking to rugby fans at the same time.