Work

Bank of Africa – Najijenga Campaign

Client: Bank Of Africa Kenya

The Challenge: Bank Of Africa is a Pan-African banking group headquartered in Mali and with a presence in 21 countries in Africa and France.  Since entering the Kenya market in 2004, Bank of Africa has been predominantly an SME bank, catering for the needs of small and medium businesses.

Bank Of Africa retained OG+A to create communication that would revamp its brand image and make it more consumer-friendly as they prepare to make an aggressive entry into retail banking.

Our Idea: Using both conventional and digital media, OG+A developed an integrated communication campaign built on the strategic insight that Bank Of Africa is a banking partner who help consumers build themselves and achieve their dreams.

The campaign can be viewed at www.najijenga.com