Cube Movers have steadily grown over several years to become the market leader in the removals business in Kenya. However, the removals market has also grown, with many new entrants competing on price, commoditising the category. Cube Movers needed communication to reinvent themselves and claim leadership in the market place.
We created advertising and collateral material that positioned Cube Movers as a premium moving and relocations company that catered to the needs of the region’s discerning corporates and individuals.
The Result Within two months of the campaign breaking, Cube Movers registered a growth of 30% in business. Most notably, all of this business came from the premium segment of the market that we had targeted.