The Challenge
Give the brand a youthful look and a vibrancy that would evoke freedom.

Our Approach
A visual identity that resonated with the segment of the population regarded as youthful. It needed a crisp, reinvigorated look commanding respect.

We then developed a bottle and label design that captured the essence of youth. In terms of communication, we devised a campaign dubbed BADD and through brand association and celebrity endorsements (Dennis Oliech, DJ Loop) we were able to appeal to our young target market.