Mashiara Park

The Challenge
Sell the concept of a mixed-use development incorporating offices, residential apartments, a commercial centre, hotel and conferencing facilities on a 32-acre property on the outskirts of Nairobi. In addition, we were tasked to position the development above the cluttered real estate development market, create a brand with enduring and premium value and to target various stakeholders with appropriate messaging.

Our Idea
We developed a branding system around the proposition that Mashiara provides a vibrant, serene, upmarket location for a modern living and working lifestyle. From this, we developed a naming system, the brand mark and a vibrant visual identity system.