Client: Saracen Media Group
The Challenge: Saracen Media Group, which incorporates Saracen OMD, Kenya’s largest independent Media planning and buying agency, were celebrating their 10th Anniversary and asked us to develop a commemorative advert to run in the business press.
Our Idea: As a media planning agency, Saracen’s mandate is to deliver Impact, Effectiveness and Engagement for their clients. We developed an idea that demonstrates all three deliverables in one single ad.
The Result: Plenty of phone calls, emails and numerous compliments from Saracens’ clients pointed to the fact that we didn’t do too badly in engaging, impacting and creating an effective ad.