Work

Saroyo

The Challenge
Saroyo approached us to develop a brand plan, visual identity, and launch strategy for their bottled drinking water.

Our Approach
We needed to develop a strong brand platform that would distinguish Saroyo in an already crowded market.
We aligned the brand with sport, using the legendary track star Kipchoge Keino as a brand icon. The brand identity included the nomenclature as well as visual identity that was evocative of the Eldoret region, where Kip Keino and many of Kenya’s best runners come from.

Further to this, we developed a launch strategy that made the brand available only in Eldoret and the surrounding North Rift Valley region, which is the cradle of Kenya’s runners, in order to consolidate the brand among this demographic, but also so mitigate the expenses of a national launch.