Swing Vote 2013

The Challenge
As the 2013 General Elections approached, a civil society group noted that there is perennial apathy to voting among middle-class Kenyans. The group approached us to help create a campaign that would not only appeal to this demographic to start engaging in political debate, but also to turn out and vote on the 4th of March.

Our Approach
We developed a campaign that used various channels to recruit the middle-class; TV, print, radio and online, spearheaded by online social media and its interactivity