In a bid to reposition itself and be more competitive, White Dezert yoghurt decided to re-brand, and approached us to develop their new
brand identity as well as the packaging of their line of yoghurt products.
Yoghurt is bold, smooth creamy by nature. We developed a logo that captured that very essence, reflected both in color and in the “free-flowing” typography.
On the packaging design, we drew inspiration from the sun, a key element in the ripening of fruits, which themselves are a key ingredient of White Dezert yoghurts.