White Dezert

The Challenge
In a bid to reposition itself and be more competitive, White Dezert yoghurt decided to re-brand, and approached us to develop their new
brand identity as well as the packaging of their line of yoghurt products.

Our Idea
Yoghurt is bold, smooth creamy by nature. We developed a logo that captured that very essence, reflected both in color and in the “free-flowing” typography.

On the packaging design, we drew inspiration from the sun, a key element in the ripening of fruits, which themselves are a key ingredient of White Dezert yoghurts.