Youth Enterprise Development Fund

The Challenge
The Youth Enterprise Development Fund is a government agency that lends money to young Kenyans to set up businesses. In an effort to refresh itself and enhance its appeal to more young people, the fund commissioned us to develop a brand strategy that would lead to a rebranding of itself and its activities.

Our Idea
We refreshed the Fund’s logo and visual identity, and brought the fund to life with the use of vibrant images and photos. This translated to collateral materials that are used in promoting the fund’s activities and at “Points of purchase”.

The Result
The new YEDF brand has just been launched, but reception to the new visual identity has been very warm.

Value of Project
Value of the project Kshs 4,200,000

Contact person
Benson Muthendi, Communication Manager